Title	Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market
Author	Sergii Solntsev, Serhii Smerichevskyi, Halyna Skyba, Tetiana Zabashtanska, Natalia Bazaliyska, Yuriy Kolbushkin
Citation	Vol. 22  No. 2  pp. 47-56
Keywords	digital marketing strategy, intensification of competition, international market.

Title	Modern Tendencies of Digitalization of the Financial Services Sphere
Author	Denys Krylov, Oleksandr Papaika, Olena Panchenko, Dmytro Pylevych, Olena Kozlianchenko, Nataliia Konoplia
Citation	Vol. 22  No. 2  pp. 39-46
Keywords	digitalization, digitalization tendencies, sphere of financial services, financial services market, financial technologies (fintech).

Title	Development Fintech Ecosystem: Evidence of European Countries for Ukraine
Author	Maiia Fedyshyn, Alla Abramova, Liudmyla Morozova, Ruslan Lavrov, Olena Kovalova, Oleksandr Malin
Citation	Vol. 22  No. 2  pp. 29-38
Keywords	Fintech companies, financial services market, digitalization, financial ecosystem, Sandbox

Title	Experience in Using Peer-to-Peer Platforms and Immersive Technologies in the Training of Future Masters of Pharmacy in Medical Lyceum
Author	Tsekhmister Yaroslav Volodymyrovych, Konovalova Tetiana, Tsekhmister Bogdan Yaroslavovych
Citation	Vol. 22  No. 2  pp. 23-28
Keywords	Peer-to-peer Platforms, Immersive Technologies, Virtual Reality Technology, Master of Pharmacy