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Title
The impact of morning shows and celebrity endorsement on the brands image using Multiple Correspondence Analysis
Author
Dr Junaid Sageer Siddiqu, Dr Bushra Shamshad, Zara Omar
Vol. 19 No. 4 pp. 102-107
Keywords
Correspondence analysis, Cronbach Alpha, VAF, Correspondence plots, brand endorsement, morning show, fashion brands, brand ambassador.
Influential Commodities Using Hat Values in Stochastic Laspeyres Price Model with AR(1) Errors
Arfa Maqsood, S. M. Aqil Burney, Tahseen Jilani, Suboohi Safdar
Vol. 19 No. 4 pp. 96-101
Laspeyres index Numbers, Serial Correlation, Autoregressive Process, Hat matrix, Influential Commodities
Assurance Quality and Efficiency in Corporate Information Systems
Ahmad AbdulQadir AlRababah
Vol. 19 No. 4 pp. 87-95
corporate information system, survivability system, corporation, survivability, survivability methods, survivability system structure, hardware, software, information support, information protection.
Development methods of implementing analytical management information systems for technological monitoring of complex industrial purposes
Ali F. Dalain
Vol. 19 No. 4 pp. 79-86
analytical information systems, technological monitoring, Supervisory Control, Data Acquisition, DBMS.