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Title

The Use of Digital Marketing Tools for the Transformation of Brand Communications in the Modern Conditions of the Advertising Business

Author

Emiliya Ohar, Olena Karpii, Nataliia Mykhailyk, Olha Horpynchenko, Andriy Lynda

Citation

Vol. 22  No. 11  pp. 733-738

Keywords

Digital marketing, brand communications, business, economy, marketing.


Title

Counteraction to Information Terrorism in the Gglobal Political Space of the XXI Century

Author

Svitlana Vnuchko, Viktor Teremko, Olena Polovko, Anna Stychynska

Citation

Vol. 22  No. 11  pp. 739-747

Keywords

information terrorism, countering information terrorism, disinformation, disinformation narrative, information space of politics, political sphere, political mechanisms, political tools.


Title

Formation of Online Media Texts Using Means of Expressiveness

Author

Nataliia Riabokin, Ganna Gusieva, Nataliia Dziubak, Olena Lenska

Citation

Vol. 22  No. 11  pp. 748-756

Keywords

expression, expressiveness, expressive, artistic image, symbolism, manipulation, propaganda, information warfare. JEl classification


Title

The Use of Linguistic and Extralinguistic Means in an English-Language Comic

Author

Olga Dolgusheva, Olena Pozharytska, Tetiana Yefymenko, Yana Prosiannikova, Anna Pogorila

Citation

Vol. 22  No. 11  pp. 757-763

Keywords

means of verbal communication, extralingual means, connection between verbal and paraverbal elements, functions of the verbal component, multimodal tools, forms of modality expression.


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