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Title
Investigating the Enabling Factors That Influence Online Shoppers When Adopting Intelligent Personal Assistant (IPA): Case of Saudi¡¯s users.
Author
Shahid Abed and Dr.Riyad Salih Almakki
Vol. 22 No. 3 pp. 443-454
Keywords
Intelligent Personal Assistant, IPA, UTAUT, SEM, e-commerce, AI, HCI, Virtual assistants, User Experience.