Title	The impact of morning shows and celebrity endorsement on the brands image using Multiple Correspondence Analysis
Author	Dr Junaid Sageer Siddiqu, Dr Bushra Shamshad, Zara Omar
Citation	Vol. 19  No. 4  pp. 102-107
Keywords	Correspondence analysis, Cronbach Alpha, VAF, Correspondence plots, brand endorsement, morning show, fashion brands, brand ambassador.

Title	The Bill of Exchange's Regulations and the Implications of its Abolition on the Commercial Community
Author	Saud Hamoud Alharthi
Citation	Vol. 22  No. 5  pp. 303-311
Keywords	bill of exchange, endorser, beneficiary, endorsement