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Title |
Marketing to Competitors’ Customers using Agent based Modelling and Simulation Driven Strategy |
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Author |
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| Citation |
Vol. 21 No. 7 pp. 297-304 |
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Keywords |
Enterprise performance improvement, agent based modelling, simulation, marketing systems, marketing campaigns |
|
Title |
Marketing to Competitors’ Customers using Agent based Modelling and Simulation Driven Strategy |
|
Author |
|
| Citation |
Vol. 21 No. 7 pp. 297-304 |
|
Keywords |
Enterprise performance improvement, agent based modelling, simulation, marketing systems, marketing campaigns |
|
Title |
Marketing to Competitors’ Customers using Agent based Modelling and Simulation Driven Strategy |
|
Author |
|
| Citation |
Vol. 21 No. 7 pp. 297-304 |
|
Keywords |
Enterprise performance improvement, agent based modelling, simulation, marketing systems, marketing campaigns |
