To search, Click below search items.

 

All Published Papers Search Service

Results for Esthela Galvan Vela; Total 1

Title

Effects of Technological-Organizational-Environmental (TOE) Factors on Social Media Adoption in Small and Medium Enterprises

Author

Sikandar Ali Qalati, Wenyuan Li. Truong Thi Hong Thuy, Esthela Galvan Vela
Citation

Vol. 24  No. 7  pp. 186-194

Keywords

Small and medium-sized enterprises; developing countries; TOE factors; social media adoption; institutional pressure; top management support; relative advantage; interactivity; visibility.

[1]