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Title |
Effects of Technological-Organizational-Environmental (TOE) Factors on Social Media Adoption in Small and Medium Enterprises |
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Author |
Sikandar Ali Qalati, Wenyuan Li. Truong Thi Hong Thuy, Esthela Galvan Vela |
| Citation |
Vol. 24 No. 7 pp. 186-194 |
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Abstract |
This study aims to investigate the technological-organizational-environmental (TOE) factor of influencing small and medium-sized enterprises (SMEs) social media (SM) adoption in developing countries. This study used a closed-ended questionnaire to collect data from randomly selected respondents (owners, executives, and managers) from SMEs operating in Pakistan. SMART PLS version 3.2.8 was used for path analysis of 423 responses. The research findings include the direct influence of TOE factors on SMEs SM adoption and SMEs performance. Furthers, this paper also has implications for practitioners and scholars interested in exploring the SM adoption and usage in SMEs. |
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Keywords |
Small and medium-sized enterprises; developing countries; TOE factors; social media adoption; institutional pressure; top management support; relative advantage; interactivity; visibility. |
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