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Results for Consumer Behavior; Total 3

Title

A Conceptual Model of Personalized Pricing Recommender System Based on Customer Online Behavior

Author

Mohamed Massoud, Mohamed Abo-Rizka

Citation

Vol. 12  No. 6  pp. 129-133

Keywords

Recommender Systems, customer value, online consumer behavior, Price personalization


Title

Investigate the Main Factors That Influence the Consumers' Intention to Adopt Mobile Commerce an Empirical Study

Author

Mohammad Shkoukani

Citation

Vol. 17  No. 3  pp. 112-116

Keywords

M-Commerce, Mobile Applications, Consumer Behavior, Consumer Adoption.


Title

Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship

Author

Nataliia Ivanova, Olha Popelo, Ruslan Avhustyn, Olena Rusak, Alina Proshchalykina

Citation

Vol. 22  No. 1  pp. 149-160

Keywords

marketing strategy, digitalization, digital consumer behavior, trade entrepreneurship, retail, quarantine restrictions, covid-19, vending.


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