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Designing a model for optimal positioning of bank branches in Yasouj using adaptive Neuro-Fuzzy Inference System (ANFIS)


Saeed Sajadian


Vol. 17  No. 5  pp. 328-336


Location of bank branches is an important factor in attracting customers which increases the financial resources of banks. The branch location is thus one of the important parameters of establishing a branch in banking system. The main objective of this research is to study the parameters affecting the optimal positioning of bank branches in Yasouj. The statistical population includes all banking customers in Yasouj and the sample includes 150 randomly selected customers and method of this research is descriptive and correlational. The results of this study show that a significant relationship is defined between independent variables that are population density, urban traffic, proximity to major markets, and security of the branch moreover, dependent variable that is optimal positioning of bank branches is approved. However, the results show that there is no significant relationship between independent variables of ATM services and electronic services and dependent variable.


Optimal Positioning, Location of Bank Branches, Banking, Fuzzy-Neural