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Understanding User Privacy Behavior in Jordan on Facebook


Nancy Alajarmeh


Vol. 16  No. 8  pp. 87-95


Social Networking Sites (SNSs) have become enormously prevalent around the globe in recent years. User-Generated Content (UGC) constitutes the main asset that SNSs rely on. Privacy concerns towards the UGC that SNSs maintain are among the downfalls of using SNSs. While attitudes, norms, and values that are shared among individuals of any particular region of the world form their own culture, these cultural properties are found to significantly influence and shape the use, motive, and behavior individuals tend to exhibit on SNSs. To this time, very little information has been published about User Privacy Behavior (UPB) on SNSs in the MENA region. This paper presents a study of UPB of Jordanian users (i.e., part of the MENA region) on Facebook: the world’s most known and used SNS. A total of 272 persons participated in this study by completing a survey about UPB on Facebook. The findings in this study indicate that while users in Jordan exhibit medium to high privacy concerns, they are still not making use of many privacy-related settings in Facebook.


Social Networking Sites, Privacy Concerns, User Privacy Behavior, Trust, Usage Behavior, Security.