To search, Click below search items. |
| All Published Papers Search Service |
|
|
|
Title |
Presenting the Optimal Model of Benchmarking to Influence International Risks on Entry Mode into Foreign Markets |
|
Author |
Ramezanali Shayanrad and Armen Tshuguryan |
| Citation |
Vol. 26 No. 8 pp. 94-100 |
|
Abstract |
Today, numerous companies put their efforts to develop their strategies in order to participate in foreign markets. The manner of entering into the foreign markets is relevant to the implementation of international strategy. Since choosing an appropriate approach enables the company achieves competitive advantage, companies are obliged to use their entire power and accuracy in the selection of the optimal entry and recognize the effective factors on it including international risk. Automobile industry as the locomotive of industry in developing countries including Iran can play an important and constructive role in developing the country. The firms that use development approach gradually enter international markets through the markets that are culturally and geographically similar to local markets. But in a systematic approach, firms select suitable markets regularly using the collection of criteria and used for selecting global market. Many lacks of comprehensiveness models have been presented and suggested by scholars for systematic evaluation and selection of foreign target markets so far. But because these models show a lot of inconsistencies in the adaptation with the decision making process of exporters, so in this research it is endeavored to present a comprehensive conceptual model in accordance with the decision-making process of exporters including evaluating economic, public, legal, competitive, cultural, demographic, and geographic environments and agency abilities. For building the model, the authors questionnaire distributed among the experts involved in Tehran provinces automobile industries exports, and then a confirmed model ultimately presented using statistical technique of structural equation modeling analysis and it prepares the possibility to predict and decide for exporters. |
|
Keywords |
International risk; foreign market; Iran Khodro |
|
URL |
