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Title |
Influence of Social Media towards Politics and Intention for Voting among Youth using Social Web |
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Author |
Jamshed Butt, Hussain Saleem, Abida Siddiqui, Samina Saleem, Amin S. Lalani, Mohamad Awang |
| Citation |
Vol. 25 No. 8 pp. 33-40 |
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Abstract |
Electronic Participation i.e. E-participation extended with E-Voting using social media along with religiosity and ethnicity factors play an important role to determine the intention of casting vote in the national general elections of any country. This identifies the behavioural tendency of registered individuals toward participation and voting. Demographically, Pakistan is a country with rich and diverse characteristics. Pakistan has a multilingual composition. More than twenty-one languages are spoken. Approximately 257 religious parties are recognized. The national politics of Pakistan is basically the politics of semantic groups. Usually, after the release of the election schedule, the rise in usage of social media platform reflects maximum peak immediately. Most of the political parties use social media as a venue to promote election campaigns while approaching every registered individual voter of the countrys 80 million registered electors population. This research present the factual statistical analysis of intention and the behavioural tendency of electors to participate in casting vote based on the influence of social theories regarding religiosity, ethnicity, and geographical belonging. A hypothetical study is conducted using data collected through survey questions. The proposed research model resulted with recommendation on the importance of social media in political promotion in various aspects. |
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Keywords |
Attitude towards politics, Behavioral tendency, E-participation, E-Voting, General Elections, Social Media; |
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