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Title |
Optimized Multi Agent Personalized Search Engine |
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Author |
DishaVerma, Dr. Barjesh Kochar, Prof. Y. S. Shishodia |
| Citation |
Vol. 24 No. 9 pp. 150-156 |
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Abstract |
With the advent of personalized search engines, a myriad of approaches came into practice. With social media emergence the personalization was extended to different level. The main reason for this preference of personalized engine over traditional search was need of accurate and precise results. Due to paucity of time and patience users didn’t want to surf several pages to find the result that suits them most. Personalized search engines could solve this problem effectively by understanding user through profiles and histories and thus diminishing uncertainty and ambiguity. But since several layers of personalization were added to basic search, the response time and resource requirement (for profile storage) increased manifold. So it’s time to focus on optimizing the layered architectures of personalization. The paper presents a layout of the multi agent based personalized search engine that works on histories and profiles. Further to store the huge amount of data, distributed database is used at its core, so high availability, scaling, and geographic distribution are built in and easy to use. Initially results are retrieved using traditional search engine, after applying layer of personalization the results are provided to user. MongoDB is used to store profiles in flexible form thus improving the performance of the engine. Further Weighted Sum model is used to rank the pages in personalization layer. |
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Keywords |
Personalized Search Engine (PSE), Weighted Sum Model(WSM), Information Retrieval, User profiling, Web Personalization, MongoDB, Distributed Database |
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