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Title |
Effect of Internal Marketing on Employee Commitment |
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Author |
Chebbi Taha, Khemissi Farid |
| Citation |
Vol. 22 No. 1 pp. 659-664 |
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Abstract |
Internal marketing is one of the most efficient tools used by organizations to reach their goals. By using the concept of internal marketing managers must consider their employee as internal consumer. According to many research we found that internal marketing has significant impact on employees.in this studies we will put the light on the existence deep relation between internal marketing and employee commitment. To examine this relation a qualitative study as driven to collect data. We conducted interviews with employees from insurance sector. The results show that internal marketing, have a direct impact on organizational commitment. firms must use internal marketing technics especially: |
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Keywords |
Internal Marketing, Employee Commitment, Employee commitment |
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