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Title |
DIGITAL TECHNOLOGIES AND RANKINGS AS TOOLS OF THE COMPETITIVENESS IN THE EDUCATIONAL SERVICES MARKET |
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Author |
Antonina Djakona, Ruslan Lavrov, Liudmyla Anisimova, Oksana Koval, Maryna Polkhovska, Svitlana Shumaieva |
| Citation |
Vol. 21 No. 11 pp. 49-58 |
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Abstract |
Globalization of higher education deepens the competition in the global educational services market. Competition between higher education institutions is based on the use of a wide range of activities and tools that are constantly evolving and becoming more complex. Digitalization significantly transforms the approaches to competition between universities in educational, research and marketing activities. Digital technologies are becoming an integral part of this competition. In addition, in the current conditions of globalization of the scientific and educational space, numerous rankings of universities have become an important tool of the competition; the most significant rankings of universities are as follows: Academic Ranking of World Universities (China), Times Higher Education Rankings of Universities (Great Britain), Webometrics (Spain). In the article, the key principles of the formation of world rankings of universities are analyzed, the main sources of information resources for their compilation are determined. The authors have concluded that the improvement of the position of educational institutions in the world rankings of universities should be implemented within the framework of the state educational policy. The key positive effects of universities due to increasing the competitiveness level of the national higher education system are specified. |
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Keywords |
national higher education system; university; competitiveness; educational services market; ranking of world universities; globalization; digitalization; digital technologies; competitive advantages. |
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