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Title |
Determinants of Online Purchasing Intention of Household Appliance among Malaysians in Klang Valley |
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Author |
Ilangovan Perumal, Azween Abdullah, Mahadevan Supramaniam, Muthaloo Subramaniam, Suguna Sinniah and Gopal Perumal |
| Citation |
Vol. 18 No. 12 pp. 211-220 |
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Abstract |
This study investigates the determinants of online purchasing intention towards household appliances among Malaysians in the Klang Valley. The study was piloted to test the proposed hypotheses and research question regarding how e-commerce should be developed. A total of 150 questionnaire and online survey responses were analysed for participants’ personal views and online purchasing intention towards household appliances. The results show a positive correlation between social interaction, competition, economic rationale and purchasing intention towards household appliances. It was also found that the online shopping experience has a significant influence on purchasing intention. The study adds value to the existing body of knowledge on online purchasing intention factors towards household appliances. |
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Keywords |
Online purchase intention, online shopping, e-commerce, household appliances |
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