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Title |
Using Smart Posters in the Tourism Industry to Provide Guidelines for Its Optimization |
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Author |
Seyed Mohammad Mehdi Mirbehbahani |
| Citation |
Vol. 17 No. 6 pp. 222-228 |
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Abstract |
This paper aims to investigate the coverage factor of smart poster application in tourism industry and also to offer solutions in order to optimize it via three different hypotheses. Current research covers Golestan province, Iran, with a 120 sample size. The survey was carried out in descriptive approach and applied general researcher-made questionnaire and public assessment to collect required information. The information collected through questionnaires got qualified and analyzed using the Mann-Whitney test to confirm or reject research hypotheses. Through discussion of any single theory, we came to the conclusions that, first, necessary infrastructure for smart poster application in Golestan province must be evaluated and then provided with required equipment second, people’s IT literacy for smart poster application in the tourism industry must be assessed and then remedied via education and training Finally, the coverage factor of smart poster application among Golestan domestic tourism industry must be estimated and then improved through education and training of natives with respect to their IT literacy. |
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Keywords |
Tourism Near Field Communication (NFC) Smart Posters Applying Smart Posters in Industry Tourism. |
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