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Title |
Assessing the economy advantage of using information and communication technologies in the sale market of agricultural products |
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Author |
Mohamad Kamal Ebrahimi Filouri, Azita Zand, Mohammad Mohammadi |
| Citation |
Vol. 17 No. 6 pp. 125-136 |
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Abstract |
In this paper, we try to evaluate the economy advantage of using information and communication technologies in the supply and sale of date from the perspective of agricultural experts to assess the role of these factors. The research is applied conducted descriptive-correlation method. The population of study included all agricultural experts and marketing of Khuzestan were selected using by census method to respond the questionnaire. Based on obtained statistics R2 in the factor analysis for these factors, it can be said that supply and sale factor is the most important factor influencing this variable, followed by market dominance, economy advantage, date marketing, reducing the costs, building market relationships, and electronic preparation of experts, respectively. Results of the study indicate that electronic organization increases the flexibility and efficiency of electronic than traditional organization. Therefore, it has the highest rank with mean of 5/09, and training technical skills to employees of organization at the beginning of information and communication technology project has the lowest rank with mean of 2/93. Using information technology that helps to explore domestic and foreign markets of has the highest rank with mean of 4/05, while information and communication technology that helps to identify customers’ behavior and preferences has the lowest rank with mean of 3/76. |
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Keywords |
Economy advantage, technology, market, sale, agricultural products. |
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