To search, Click below search items. |
| All Published Papers Search Service |
|
|
|
Title |
Effect of Business/IT Alignment on Internal Users of E-Services in Banks |
|
Author |
Gjoko Stamenkov, Zamir Dika |
| Citation |
Vol. 11 No. 3 pp. 183-187 |
|
Abstract |
Business/IT Alignment is one of the top five management concerns. The relationship between Business/IT Alignment and experience, satisfaction and loyalty of internal users of E-Services is not clearly determined in the research literature. We conducted a research in the banking industry to determine this relation. The result from the research is that Business/IT Alignment has a positive effect on experience. Experience is mediating this effect on satisfaction and loyalty. The most important factor for improving and sustaining Business/IT Alignment is innovativeness of IT, which must be nurtured and developed. |
|
Keywords |
Business IT Alignment, E-service |
|
URL |
