Title	DEVELOPMENT TRENDS OF THE DIGITAL ECONOMY: E-BUSINESS, E-COMMERCE
Author	Nelia Volkova, Ihor Kuzmuk, Nataliia Oliinyk, Iryna Klymenko, Andrii Dankanych
Citation	Vol. 21  No. 4  pp. 186-198
Keywords	digitalization, e-business, e-commerce, EU countries, platforming, Internet of Things, artificial intelligence, robotics, value chain.

Title	Branding and Advertising on Social Networks: Current Trends
Author	Tetiana Trachuk, Olga Vdovichena, Mariia Andriushchenko, Olha Semenda, Maryna Pashkevych
Citation	Vol. 21  No. 4  pp. 178-185
Keywords	branding on social networks, advertising on social networks, Instagram branding, brand positioning, brand content strategy.

Title	Development of Culinary Tourism in European Countries
Author	Viktoriia Boiko, Oleksandr Liubynskyi, Liudmyla Strikha, Oleksandr Y. Zarakhovskyi, Sergii Neilenko
Citation	Vol. 21  No. 4  pp. 167-177
Keywords	Gastronomic Tourism, Event Tourism, Value Chain, Sustainable Development, Regional Brand.

Title	Towards the Acceptance of Functional Requirements in M-Learning Application for KSA University Students
Author	Alaa Badwelan and Adel A. Bahaddad
Citation	Vol. 21  No. 4  pp. 145-166
Keywords	M-learning, Mobile Learning, UTAUT, KSA, MOE, Application Quality, Qualitative study