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Title

Branding and Advertising on Social Networks: Current Trends

Author

Tetiana Trachuk, Olga Vdovichena, Mariia Andriushchenko, Olha Semenda, Maryna Pashkevych

Citation

Vol. 21  No. 4  pp. 178-185

Keywords

branding on social networks, advertising on social networks, Instagram branding, brand positioning, brand content strategy.


Title

Development of Culinary Tourism in European Countries

Author

Viktoriia Boiko, Oleksandr Liubynskyi, Liudmyla Strikha, Oleksandr Y. Zarakhovskyi, Sergii Neilenko

Citation

Vol. 21  No. 4  pp. 167-177

Keywords

Gastronomic Tourism, Event Tourism, Value Chain, Sustainable Development, Regional Brand.


Title

Towards the Acceptance of Functional Requirements in M-Learning Application for KSA University Students

Author

Alaa Badwelan and Adel A. Bahaddad

Citation

Vol. 21  No. 4  pp. 145-166

Keywords

M-learning, Mobile Learning, UTAUT, KSA, MOE, Application Quality, Qualitative study


Title

Methods of Organization of Information And Communication Technologies In Institutions of Higher Education

Author

Alla Popova, Oksana Sinenko, liudmyla Prokopenko, Veronika Dorofieieva, Nadiia Broiako, Olha Danylenko, Serhii Vitkalov

Citation

Vol. 21  No. 4  pp. 140-144

Keywords

information technology, communication technologies, education system, educational process, ˆptimization.


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