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Title
Factors Affecting the Selection of Commercial Banks in Sukkur and Khairpur Districts
Author
Sajid H.Mirani, Nazar H.Phulpoto, Mansoor A. Soomro, Zubir A. Pirzada, Shoukat A. Mahar , Zuhaibuddin
Vol. 19 No. 11 pp. 223-227
Keywords
Commercial Banks, Services (SER), Proximity (PRO), Attractiveness (ATT), Recommendations (REC), Marketing (MAR) and Price (PRI).