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Title
The relationship between the implementation of customer relationship management, customer satisfaction and organization performance in Iranian businesses
Author
GholamHossein Ghasemi, Manijeh Haghighinasab, Zahra Sadat Mortazavi
Vol. 17 No. 5 pp. 135-145
Keywords
customer relationship management, customer-oriented management, organization of customer relationship management, operational customer relationship management, customer satisfaction, environmental dynamism and competition, organizational performance