Title	Nonlinear Principal Component Logistic Regression: Impact of Morning Shows on Fashion Products Consumer
Author	Dr Junaid Sageer Siddiqu, Dr Bushra Shamshad, Zara Omar
Citation	Vol. 19  No. 3  pp. 134-137
Keywords	Logistic regression, nonlinear principal components analysis, viewers impact survey data, scale construction.

Title	The impact of morning shows and celebrity endorsement on the brands image using Multiple Correspondence Analysis
Author	Dr Junaid Sageer Siddiqu, Dr Bushra Shamshad, Zara Omar
Citation	Vol. 19  No. 4  pp. 102-107
Keywords	Correspondence analysis, Cronbach Alpha, VAF, Correspondence plots, brand endorsement, morning show, fashion brands, brand ambassador.