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Title
Marketing Strategy of the Small Business Adaptation to Quarantine Limitations in the Sphere of Trade Entrepreneurship
Author
Nataliia Ivanova, Olha Popelo, Ruslan Avhustyn, Olena Rusak, Alina Proshchalykina
Vol. 22 No. 1 pp. 149-160
Keywords
marketing strategy, digitalization, digital consumer behavior, trade entrepreneurship, retail, quarantine restrictions, covid-19, vending.