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Results for product attributes; Total 2

Title

Conjoint Analysis: A Study of Canned Coffee in Taiwan

Author

Meng-Long Shih, Chen-Yin Liu, Biing-Wen Huang, Shouhua Lin, Ke-Chung Peng

Citation

Vol. 8  No. 8  pp. 238-246

Keywords

conjoint analysis, canned coffee, product attributes, consumer preferences


Title

Determinations of Impulsive Buying Behavior: An Empirical Analysis of Consumers Purchase Intentions for Offline Beauty Products

Author

Tayyaba Tanveer, Prof Dr. Mustaghis ur Rahman, and Dr. Syeda Qurat ul Ain Kazmi

Citation

Vol. 24  No. 7  pp. 45-54

Keywords

Off-line Shopping, Impulse Buying Behavior, Hedonic Mood, Store Layout. Materialism, Product Attributes, Consumption Theories.


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