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Title
Impact of Customer Reviews and Ratings On Online Purchasing Decisions And Conversion
Author
Nazar H.Phulpoto, Sajid H. Mirani, Farhan A. Soomro, Mansoor A. Soomro, M. Younis Metlo, Umair Khalid, Zuhaibuddin
Vol. 19 No. 10 pp. 196-202
Keywords
Online purchase decisions, customer reviews, ratings and conversion.