To search, Click below search items.

 

All Published Papers Search Service

Results for customer orientation; Total 1

Title

The Market Orientation from Dual Perspectives :Customers and Managers Perceptions in Tunisian Banks

Author

Faouzi Najjar and Yosra Missaoui

Citation

Vol. 21  No. 11  pp. 31-42

Keywords

market-orientation, customer orientation, competitor orientation, interfunctional coordination, perceptions gap analysis

[1]