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Title
The Use of Digital Marketing Tools for the Transformation of Brand Communications in the Modern Conditions of the Advertising Business
Author
Emiliya Ohar, Olena Karpii, Nataliia Mykhailyk, Olha Horpynchenko, Andriy Lynda
Vol. 22 No. 11 pp. 733-738
Keywords
Digital marketing, brand communications, business, economy, marketing.