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Results for and Taoufik Yahyaoui; Total 1

Title

Direct Effects of Artificial Intelligence on Management Control Performance: Revisiting the Mediating Role of Dynamic Capabilities and Evidence of a Substitution Effect in Morocco

Author

Hajar Bouladasse, Said El Ganich, and Taoufik Yahyaoui
Citation

Vol. 26  No. 7  pp. 18-30

Keywords

Digitalisation; artificial intelligence; dynamic capabilities; management control performance; structural equation modelling; Morocco.

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