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Title
Determinations of Impulsive Buying Behavior: An Empirical Analysis of Consumers Purchase Intentions for Offline Beauty Products
Author
Tayyaba Tanveer, Prof Dr. Mustaghis ur Rahman, and Dr. Syeda Qurat ul Ain Kazmi
Vol. 24 No. 7 pp. 45-54
Keywords
Off-line Shopping, Impulse Buying Behavior, Hedonic Mood, Store Layout. Materialism, Product Attributes, Consumption Theories.