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Title
Features and Tendencies of the Digital Marketing Use in the Activation of the International Business Activity
Author
Zhanna Zhygalkevych, Viktoriia Zalizniuk, Serhii Smerichevskyi, Tetiana Zabashtanska, Serhii Zatsarynin, Rostislav Tulchynskiy
Vol. 22 No. 1 pp. 77-84
Keywords
digital marketing, international business, marketing, advertising, social networks.
Formation of the Strategy of Digital Marketing of the Enterprise in the Conditions of the Competitiveness Intensification in the International Market
Sergii Solntsev, Serhii Smerichevskyi, Halyna Skyba, Tetiana Zabashtanska, Natalia Bazaliyska, Yuriy Kolbushkin
Vol. 22 No. 2 pp. 47-56
digital marketing strategy, intensification of competition, international market.