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Title
Conjoint Analysis: A Study of Canned Coffee in Taiwan
Author
Meng-Long Shih, Chen-Yin Liu, Biing-Wen Huang, Shouhua Lin, Ke-Chung Peng
Vol. 8 No. 8 pp. 238-246
Keywords
conjoint analysis, canned coffee, product attributes, consumer preferences
Determinations of Impulsive Buying Behavior: An Empirical Analysis of Consumers Purchase Intentions for Offline Beauty Products
Tayyaba Tanveer, Prof Dr. Mustaghis ur Rahman, and Dr. Syeda Qurat ul Ain Kazmi
Vol. 24 No. 7 pp. 45-54
Off-line Shopping, Impulse Buying Behavior, Hedonic Mood, Store Layout. Materialism, Product Attributes, Consumption Theories.