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Results for Ke-Chung Peng; Total 1

Title

Conjoint Analysis: A Study of Canned Coffee in Taiwan

Author

Meng-Long Shih, Chen-Yin Liu, Biing-Wen Huang, Shouhua Lin, Ke-Chung Peng
Citation

Vol. 8  No. 8  pp. 238-246

Keywords

conjoint analysis, canned coffee, product attributes, consumer preferences

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