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Results for Impulse Buying Behavior; Total 1

Title

Determinations of Impulsive Buying Behavior: An Empirical Analysis of Consumers Purchase Intentions for Offline Beauty Products

Author

Tayyaba Tanveer, Prof Dr. Mustaghis ur Rahman, and Dr. Syeda Qurat ul Ain Kazmi
Citation

Vol. 24  No. 7  pp. 45-54

Keywords

Off-line Shopping, Impulse Buying Behavior, Hedonic Mood, Store Layout. Materialism, Product Attributes, Consumption Theories.

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