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Results for Correspondence plots; Total 1

Title

The impact of morning shows and celebrity endorsement on the brands image using Multiple Correspondence Analysis

Author

Dr Junaid Sageer Siddiqu, Dr Bushra Shamshad, Zara Omar
Citation

Vol. 19  No. 4  pp. 102-107

Keywords

Correspondence analysis, Cronbach Alpha, VAF, Correspondence plots, brand endorsement, morning show, fashion brands, brand ambassador.

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