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Title
Direct Effects of Artificial Intelligence on Management Control Performance: Revisiting the Mediating Role of Dynamic Capabilities and Evidence of a Substitution Effect in Morocco
Author
Hajar Bouladasse, Said El Ganich, and Taoufik Yahyaoui
Vol. 26 No. 7 pp. 18-30
Keywords
Digitalisation; artificial intelligence; dynamic capabilities; management control performance; structural equation modelling; Morocco.